experience

—  Covering a wide range of mediums, for in-house design, advertising agencies and startups. 

UI/product Designer

Stages (sept.2015 - may.2017)

  • Designed innovative branding, UI, and digital presence for both Love notes and Stages. 

  • Managed the design, social media, and marketing material for both products. 

  • Lead the design for Stages booth at CES 2017.

  • Creative lead for Stages Indiegogo video and Indiegogo funding campaign. 

  • Animated the App Store submission video and Love notes. 

  • Photographed all of stages products used in marketing, Indiegogo and social media. 

senior art director

fathom (Aug.2014 - Aug.2015)

  • Creative lead on Optimum’s general market photoshoot.

  • Redesigned creative and lead new strategy for the Optimum’s business segment.

  • Drive design and concept for new business.

  • Re branded Fathoms collateral, website and marketing material

LEAD DESIGNER

Layla Grayce & Zinc Door (Sept. 2012 - Feb 2014)

  • Key member of the management team, responsible for redesigning, executing and maintaining the look and feel of both laylagrayce.com & zincdoor.com

  • Design and execute mobile site for Layla Grayce.

  • Work cross-functionally with marketing and copywriting team to develop marketing executions.

  • Simplify checkout process for both websites. This resulted in an jump in sales on Layla Grayce by 14.76% and on Zinc Door by 9.49%. within the first 4 months.

art director

mme (nov. 2010 - sept 2012)

  • Manage and design the seasonal creative concepts advertising campaigns and POS for Belvedere Vodka, Moët & Chandon, Moët Hennessy’s Portfolio Wines, Hennessy & Ruinart.

  • Responsible for developing & presenting creative concept process to client as well as executing creative initiatives to ensure each project is executed by established deadlines.

  • Designed material for pitching both Moët & Chandon’s and Hennessy’s business.

graphic designer

sony style (april. 2008 - may 2010)

  • Designed promotional materials and retail display installation of campaigns to 44 Sony Style stores & 17 outlets.

  • Produced a “directive” handbook for each project/client instructing installation & schematics, for 10+ promotions a year. Because each store layout is unique, 44 directives were delivered almost every 2 months.

  • Conceptualized and designed visual display elements, and marketing collateral material for the Sony, Sony Style, Sony Wonder & Sony Outlet brands